The Swag Coach Business Model

The Swag Coach™ business model is a model built around my own personal likes and dislikes as it relates to the swag biz. I shed all of the parts I despise and focused on the pieces I love most.  It has helped turn me from a hater into a lover of the industry!  It’s not for everyone, but if you like the same parts of the business that I do, then you are going to love how we roll.

Our model was established on the following key ideas:

  1. Coaching – I get paid to train, coach and mentor newbies to the business (we call them MVP’s).  I make money from the coaching fees they pay AND from the sales they make.
  2. Technology – We developed an eCommerce platform so our clients can buy online OR our licensees (PRO’s and MVP’s) can place online orders for their clients. Orders can be placed quickly, in less than 3 minutes.
  3. Outsourcing – We plug into a back office partner (currently Proforma) that provides us with amazing customer service and our accounting support. This leaves us free to build relationships and sell more volume.  We also have more time for our families and away from the office.
  4. Recruiting – We are looking for people who want to earn residual income streams beyond their own sales.  By bringing in newbies (MVP’s) or experienced sales reps (PRO’s) who “get” our business model, we allow them the opportunity to grow their swag biz beyond themselves and their own sales. Those who like doing things differently in this industry, such as leveraging technology, collaborating and sharing best practices and building residual income streams, are great candidates for this business.

The reason I now love the business is because I have created my own way of doing things. A way that speaks to me and works for me.  It may not be everybody’s cup of tea, but I can tell you it has never been more fun nor more fulfilling for me than it is now.  The PRO’s and MVP’s I coach agree as well.

Regardless of the way you go about sales and building your business, consider focusing on the parts of the business you love most and spend your time “playing the game” there.  Delegate the parts you dislike.  You DON’T have to do them regardless of what people tell you.  There are plenty of resources in our industry (and outside of it), who are best-in-class, that will handle those parts of the business you don’t enjoy.  Trust me.  I know firsthand!  I built an entire model around it!

Ready to take that next step? If our model speaks to you, consider a new way of doing business in this industry.  I would be happy to schedule a call to learn more about you and share some of the benefits of The Swag Coach™ Program in greater detail.  My direct email is

Thanks for taking the time to read this.